Você ja deve ter amaldiçoado o publicitário da Hyundai, que certamente jamais botou os pés num estádio de futebol, ao bolar a genial propaganda que sugere “um novo jeito de torcer na Copa do Mundo”. Levante os braços e grite “Tcha Tcha”, como se isso representasse algum significado mágico. Francamente.

Mas não só de idéias estranhas vive a montadora coreana, patrocinadora oficial da competição. E não estamos falando das “fan fests”, aqueles famosos telões que ajudam a concentrar torcedores e que povoarão não só as cidades-sede da África do Sul, como também outros cantos do mundo como a praia de Copacabana e… Campos do Jordão, em São Paulo (cuma?). Enfim, estou me referindo ao vídeo abaixo, que se você ainda não viu, com certeza vai receber links por e-mail mesmo após o Mundial.

O vídeo apresenta o australiano Nicholas James Vujicic, espécie de “Joseph Climber” da vida real: nasceu sem braços e pernas e, diante dos obstáculos naturais que encontrou em sua vida, tornou-se pastor e palestrante motivacional. Alguém pode questionar a associação de um deficiente físico e uma mensagem emocionante a um produto. De qualquer forma, o texto é realmente tocante. Segue a versão original do texto:

“I was born different. But that doesn’t stop me from living my life and I’m happy. I love soccer so much and I don’t play as well as others of course, but you know in the World cup, there is so much anticipation and excitement. That ‘stirs up’ in all of us and everybody cheers for this success of their own team and you know in all games there is losing and winning.

People who moan over, you know, their team not winning and then people who get so excited when they win. Everybody loves to win but we shall not linger on the difference between winning and losing. At the world cup, most of the fans around the world will experience the loss of their team. But is losing failing?

At age 8, I wanted to end my life. I told my mom I wanted to commit suicide, and then, age 10, I actually tried. I felt like I had no hope to live. I felt I was so different to everybody else, and there was definitely no future or hope for me. If I gave up, thinking that that was the end. I would have missed out on so much more.

Life is life, there are lots of successes but also lots of failures and it repeats itself again and again. Should we really despair everytime we go through, you know, a failure? You’re saying ‘oh, now I am a failure for the rest of my life. You see, the stairs right in front of me are a huge barrier and one step at a time is what I have to do.

If I never try, I’ll never achieve anything. If I fall down, what do I do? I am gonna try again and again because the moment I give up is the moment I’ll fail. It is so important that we don’t despair with the results, that we sometimes don’t anticipate whether it’s in the soccer game or life. So embrace the path your team has taken and believe that they will try again with resilience.

Then you’ll feel the happiness in life again to be able to enjoy the World cup as a true festival as it is, a celebration. Failure is not important. How you overcome it is. Life is life. Feel the game.”

Incrível como essa bela idéia veio da mesma empresa que nos apresentou o Tcha Tcha, não?